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Why are there so many online businesses in this day and age? Is it simply because the internet is everywhere and therefore it is the trendy thing to do? Or is it far more calculated than we might give credit for?

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Online branding may be the most important marketing concept that you never think about. Granted, you may spend your brainpower thinking about online marketing and how you can generate more leads, but online branding is the Cinderella of the digital world.
